Virgin Australia Melbourne Fashion Festival has unveiled its creative for the 2014 instalment.
Titled “SEE. FEEL. REACT.” the campaign was developed with newly appointed creative agency George Patterson Y&R (GPY&R).
The series was shot by one of Australia's leading photographers Georges Antoni and styled by Mark Vassallo.
It showcases key beauty looks and features clothing by Viktoria + Woods, Calibre, Romance Was Born and Carla Zampatti.
The campaign will be activated nationally across multiple platform including television via Network Ten and in cinemas through the Val Morgan network.
It will also appear digitally, in magazine print campaigns, radio and out-of-home campaigns around Australia.
Virgin Australia’s international networks will roll it out from December 2013 to March 2014.