Iconic Australian retailer Harris Scarfe has released its latest campaign, unveiling a new face for its Boutique@hs collection.
The SA-based department store has named Jesinta Campbell as the official face of its exclusive Boutique@hs collection.
The former Miss Universe Australia Campbell stars in its 2013/2014 spring/summer campaign.
The new partnership also marks the end of the retailer's collaboration with former face Kyly Clarke. She fronted the campaign for the launch of Boutique@hs range just last year.
The end of the partnership with Clarke was acknowledged by Harris Scarfe MD Joe Barberis.
“Today we thank Kyly Clarke for helping us launch the Boutique@hs over the past year. As our contract with Kyly expires shortly we acknowledge the wonderful job Kyly has done promoting Boutique@hs and Harris Scarfe and we wish her well in her career as she continues to grow her profile.”
Commenting on its new face, Harris Scarfe creative marketing manager Chris Kontos said Campbell perfectly embodies the essence of the new range.
“Jesinta is the perfect face for the Boutique@hs collection and we are excited to welcome her into the Harris Scarfe family,” he said.
“She is not only beautiful, but an inspirational, strong young woman who is not afraid of taking a fashion risk. Jesinta syndicates all that this collection entails – it’s about standing out and taking a risk in an eloquent manor.
“We at Harris Scarfe are delighted to have Jesinta Campbell join the Harris Scarfe team as face of Boutique@hs. Jesinta is the ideal person to present this wonderful line of contemporary and affordable fashion to the women of Australia.”
Harris Scarfe said the campaign is also representative of a new era as the company continues to evolve.
The spring/summer Boutique@hs collection is available in-store from November 2013.