Melbourne-based brand Nobody Denim has launched an innovative campaign with an adventurous twist to it.
The brand has developed a 'choose your own adventure' campaign titled Nobody Denim Adventure Campaign, starring Alexandra Agoston and Sean Keenan from Puberty Blues.
The campaign features a series of adventure films – 'Nobody Else' – enabling users to explore and discover their own sense of style.
The concept has been developed in the same vein as 'choose your own adventure' books where readers reach a point and are given the option to decide what option to select next.
The films were shot in various locations around Sydney including Crown St, The Rocks, the Aquarium, a Potts Point rooftop overlooking the Harbour, China Town and Botany Bay.
The three month campaign (September, October and November) will also see a monthly prize - $1000 Nobody Denim wardrobe - given away to a lucky customer.
To be in the running to win, customers are required to sign up and share a film to their Facebook or Twitter, tag #DenimAdventure and follow @NobodyDenim.
Nobody Denim is designed, produced and manufactured in Fitzroy, Melbourne.