Innovative Australian fashion label Minkpink has officially launched its latest global campaign as it looks to take the brand to the next level.
For its most recent campaign, titled 'La La Land', has partnered with world-renowned model and blogger Chloe Norgaard and her lavender quiffed girlfriend, LA actress Daveigh Chase to style and feature.
The campaign captures the dynamic duo styling the new Minkpink collection whilst tearing up the streets of the wild and iconic Venice Beach in their own “psychedelic way”.
The new range, which will start to drop
into stores around the world this week, also coincides with the
launch of Minkpink new-look, global website.
The fresh
platform will be a hub for the Minkpink customer-base
internationally, pulling together all social media feeds from
Instagram to live Twitter and blog feeds to provide a two-way portal
for all things Minkpink.