Fashion brands Aurelio Costarella, Top Shop and Dinosaur Designs have joined forces to spruce up an innovative local campaign.
The unique campaign, conceptualised by Toben Design and Art Series Hotels, saw a team of creative professionals team together to produce a digital photographic campaign for the luxury hotel chain.
The campaign emodies the tagline, “Find your inner muse” and aims to explore how an Art Series Hotel experience inspires the guests who stay there.
Leading designers and brands were hand-selected for the shoot – with Aurelio Costarella providing the wardrobe from his 2013 summer collection, along with Top Shop and Dinosaur Designs.
Richard Nylon was also commissioned by Art Series Hotels to create a bespoke headpiece for the campaign’s launching image and hero shot.
The animated crown of flowers and feathers works together with the rest of the wardrobe to “represent the Art Series Hotels brand and its breadth of expression, conjuring a series of spontaneous snapshots for the campaign”.
Commenting on the campaign, Art Series Hotel Group and Toben Design described imagesa cross the shoot as: “a sweet beauty basking in bed, head adorned with a bespoke crown; a daring dance amongst fire crackers, framed by the Melbourne city skyline; an ethereal beauty submerged in a pool of flowers, red lips and gown billowing; and a mysterious woman with a fixed gaze reclined amidst a sea of glowing lights”.
The latest Art Series Hotels' campaign was shot by award-winning photographer Adam Taylor fresh from his work with Schweppes, Virgin Australian and 'Streetkids' in Sydney and New York.