Fashion accessory label 8 Other Reasons has released a fresh campaign to showcase its wares in a new light ahead of expansion.
The brand, launched in 2010, is the brainchild of Anthony Nohra and Charles Lichaa and has built its reputation through stocking with major retailers such as Nordstrom, Shopbop, Karmaloop, Nasty Gal, DASH and local Australian chain, Glue store.
The latest campaign and collection – titled ‘Her Name Was Candy’ - sees the brand step into a new phase as it look towards further international growth.
Key statement pieces include oversized chains in matte metals, joint iron cuffs, and necklaces adorned with coloured jewels and delicate pop colour stones.