Iconic retailer Harris Scarfe has continued its brand refresh with the launch of a dynamic autumn/winter 2013 campaign.
The brand has again teamed with model/presenter Kyly Clarke to front its second Boutique by HS campaign for A/W 13, which features classic and statement pieces including: leather-look pants, silk print dress, coat with leather look detailing, and slouchy knits.
The campaign, shot at Luxe studios in Sydney in late January also included a creative team comprising photographer, Chris Colls, stylist Romy Freedman, make-up Artist Sarah Laidlaw and hair stylist Keiren Street.
Commenting on the campaign and collection, Harris Scarfe marketing & creative manager Chris Kontos said the latest Boutique by HS line and campaign reinforces the brand's new, fresh direction.
“Kyly is as beautiful inside as she is outside – living every girls dream but with her feet firmly on the ground. Her beauty and effortless style establish her as a fashion icon. Exactly the aspirational Australian figure and beautiful personality, that we wanted to front the Boutique@HS line,” he said.
“These are stunning staple pieces that you will reach for in your wardrobe, with standouts include; the Amber Coat, a statement trench with faux leather arms; the Galactic Crepe Print Pant, a tailored trouser with silk print; and the Whimsical Crepe Dress.”
Product in the Boutique by HS A/W 13 collection will retail from $49.95.