Melbourne fashion retailers will unite this month to transform their stores as part of the Windows by Design project for L'Oreal Melbourne Fashion Festival (LMFF) 2013.
The initiative, presented by City of Melbourne and Dulux, will see retailers across the city adorn their stores with a series of art-inspired installations drawing on Dulux’s seasonal colour ranges.
Iconic Melbourne retailers have also teamed with with leading Australian creatives to sculpt, paint and curate the window displays.
Retailers which have converted their window-front displays into exhibition spaces to be viewed throughout the month of March include:
- Alice Euphemia and Darren Sylvester
- Alpha60 and Andy Mutton
- David Jones and Camilla and Marc
- David Jones and Dion Lee
- David Jones and Mary Katrantzou
- David Jones and Willow
- Embiggen Books and Harvest Textiles
- FAT and Sarah CrowEST
- Green with Envy and Marc Freeman
- Jeanswest and Andrew Treloar
- Mimco and Bec Cole + Wona Bae
- Nine West and Nellie Reinhard
- Ombra and Gwendolynne + Richard Nylon
- Pieces of Eight Gallery and Kate Rohde
- Polyester Records and Steph Hughes
- Tom Gunn and Miranda Skoczek
To view photos from the initiative, go to ragtrader.com.au's Facebook page.