Fashion chain Witchery has flagged a new direction for the brand, with the launch of its fresh autumn/winter 2013 campaign.
The campaign for the latest collection, titled 'A New Direction', aims to represent Witchery's transition into the current “multi-faceted” world, with its autumn/winter pieces taking on a new attitude.
Based on the concept of bringing femininity to the fore, 'A New Direction' comprises key classic pieces including evening shift dresses, cable-knit jumpers and mini skirts, mixed with brogues and ballerines and sky-high heels.
Accessories including handbags and streamlined clutches complete the looks, complementing textural scarves, soft gloves, and statement jewellery.
The new campaign was shot by photographer Benny Horne and stars models Kendra Spears and Julien Sabaud.
The collection is scheduled to drop into stores from this month, with new pieces dropping twice per month.