Footwear and apparel brand Diana Ferrari has released a series of autumn/winter 2013 campaigns, devised to strengthen its wholesale operations.
The overall campaign concept, ‘Make a Fashion Statement’, is developed exclusively for the wholesale division of the business, and delivers the brand's latest “global looks” and trends of the season.
The campaign – including a dedicated autumn/winter footwear campaign - features five key themes: Westside Story, Time to Shine, Rock ‘n’ Romance, A Country Affair and Town & Country.
Key colours throughout the collection include earthy hues of tan, brown and mushroom, as well as berry and green tones.
Commenting on the latest campaign, Diana Ferrari marketing manager Anna McCarthy said the concept aims to support its independent wholesale accounts.
“Our footwear campaigns are all about supporting our wholesale business, and providing them the tools they need to feature our brands within their stores and in above the line communications. Our independent wholesale accounts are incredibly important to us, being a vital distribution channel for our footwear brands, including diana ferrari, supersoft, and multifit – our orthotic friendly range,” she said.
“For our Diana Ferrari collection the development team have taken inspiration from British street style and traditional town and country dressing – looks that are laid back and effortlessly cool.”