High street giant Glassons, part of the New Zealand-based retail group Hallenstein Glasson Holdings, has launched a fresh campaign with a quirky edge.
The campaign, for two collections – Sheer Romance and Rustic Wanderlust – is shot by photographer and New York-based New Zealander Maya Handley.
Key pieces for the autumn/winter 2013 range include: varsity and faux leather jackets, ample denim, lace dresses, anoraks and flannelette check shirts.
The 2013 collections and campaign also mark a change in creative direction for the brand, with Glassons new creative director Adam Bryce taking the lead for the autumn/winter season.