Lorna Jane has launched a brand new collection and campaign for 2013 dubbed 'Your Active Life Starts Here'.
The mantra is etched into every Lorna Jane garment in a bid to inspire customers to live their best life through active living.
The campaign is aimed at capturing a summer feel, with light-infused shots created in a range of indoor and outdoor spaces.
The creative incorporates a mix of traditional fitness and lifestyle images, intended to express "a real feel in the daily life of any active living advocate".
The campaign comes on the back of a successful year for the activewear brand.
It closed 2012 with over 135 stores worldwide, with nine stores in California since expanding into the US in March.
LORNA JANE: New campaign.
