Billabong-owned brand Surf Dive 'n' Ski is set to release a dynamic collaborative campaign this weekend.
The surfwear retailer has partnered with denim short ‘IT’ girl Elle Ferguson, blogger of Theyallhateus, and stylist and blogger Micah Gianneli of RAWW to create a custom summer denim bar for the brand.
The Live Fast Dye Short DIY Denim Bars, located at Sydney Westfield and Westfield Fountain Gate will each manned (respectively) by Ferguson and Gianneli, on Saturday, offering customers who purchase denim shorts from Surf Dive ‘n’ Ski stores the opportunity to tailor their denim.
Ferguson and Gianneli will make guest appearances from 12pm to 2pm on the day of launch offering advice on embellishments and customising materials, which will be supplied by Surf Dive ‘n’ Ski, and their own journey designing their custom denim shorts.
The denim bar will operate from 9.30am to 5pm on December 1 2012. All shorts to be customised must first be purchased from Surf Dive ‘n’ Ski store.