Australian supermarket giant Coles has kicked off a fresh campaign for its exclusive range of value apparel and accessories, Mix.
The Mix @ Coles x Jess Hart campaign, which features Australian model Jessica Hart, was shot by photographer Walter Chin, with stylist and former creative director at Vogue, Jade Hobson to promote the Mix November collection.
The imagery will run as extensive outdoor advertising campaign until the end of the year, and will also feature in a six page advertorial in Christmas edition of Coles Magazine (2.5million circulation).
The Mix November collection includes a range of basic, easy to wear pieces – with its “wall of colour” collection extending into short sleeve cardigans and stripes.
The wall of colour collection features
the short sleeve cotton cardigan in 10 different colours, plus
t-shirts and tanks in a range of colours, and stripes. Dresses –
from crochet to wrap dresses, casual walking shorts, tie waist shorts
and 'Laura' capri pants are also part of the summer range.