Lingerie label Triumph has concluded a five-week brand campaign with a bang.
Over the last five weeks, the brand has been running a competition via its Facebook page encouraging women to post their ‘rights' on its wall, with followers voting for their favourites.
'The Republic of Triumph' campaign, aimed to inspire body-confidence in women, ended with a spectacular finale in Sydney last Friday, with a group of real women dressed in Triumph lingerie, waving Triumph flags through Sydney’s Pitt Street to declare their rights.
In addition, Triumph also staged an exclusive runway show in partnership with Cosmopolitan magazine and fashion designer Leona Edmiston, which was also hosted by 2DayFM presenter Fifi Box.
The initiative saw hundreds stop to watch the parade, with members of the public also provided with exclusive goody bags and the chance to win 200 exclusive lingerie prizes.