Streetwear brand Elwood has launched an interactive campaign as it moves to build brand awareness nationwide.
The Elwood Instagram campaign, which ends September 1, spruiks the Elwood collection theme of the 'endless weekend' and enables entrants to upload an original image on Instagram that represents their endless weekend and #elwoodclothing.
The competition will see two winners, announced on September 7, selected on the basis of the best photographs entered.
The winners will have their image printed on an Elwood tee which will be sold in Elwood stores nationwide and online at www.elwoodjeans.com from November 2012.
The two winners will also receive a $500 Elwood wardrobe and an Apple Ipad.