Lingerie label Curvy Kate will soon launch a second annual 'Star in a Bra' competition, in a move to find its next Australian model and boost brand awareness.
The competition, which opens July 3, is run via Facebook and allows the public to vote for their favourite Australian model entrant.
The winner will feature in Curvy Kate’s upcoming campaign's and catalogue.
According to the company, the Star in a Bra competition has almost become a worldwide phenomenon since launch, with Curvy Kate UK having just announced their 2012 winner, and the first US competition currently also underway.
In Australia, the social media campaigning received a huge response last year and resulted in a 1200 per cent increase in likes on the Curvy Kate Australia Facebook page, and a 40 per cent increase in wholesale sales over the three months.