Iconic Australian brand Bonds has released a new campaign to tie in with the launch of its Zip Wondersuit.
The campaign, produced by agencies Doll Collective and Banjo, comprises campaign shots as well as a music video of the 'Bonds baby search' winners dancing to the famous song 'Whip It', recorded as 'Zip It' by the original artists Devo.
The video, posted on the brand's Facebook page, will be shared with the Bonds Facebook community of over 900,000 fans, across Bonds, Bonds Bumps and Baby.
The Zip Wondersuit, made from unique two way stretch fabric with a tuck-away zip front, is an upgrade on the Bonds Wondersuit which has been in production since 1962. Sizes range from 000 to two, with the piece is available in bright stripes and plain neutral colours at a price point of $22.95.
Bonds marketing manager Zoe Hayes said the campaign comes ahead of bigger initiatives in the pipeline for Bonds summer 2012.
“We have huge plans in place for the brand – predominantly focusing on helping Aussies experience, find and shop all that Bonds offers. We also have huge campaigns in planning for summer 2012. So watch this space.”
To view the video, go to the Bonds Facebook page.