Iconic accessory brand Guess Watches has launched new global campaign with local activations, as it look to boost its online presence.
The US-based brand, established in 1983, is searching for fashion-savvy bloggers to represent their country and become a Guess global blogger.
'The One to Watch - Global Blogger Search' competition will officially launch live as an application on the Guess Watches Facebook page on May 1 ,with users from around the world asked to create personal profiles that will include a custom-built style board to express their personal fashion point-of-view.
Interested parties will then share their profiles through their social networks in an effort to receive 'Style Points' from all their friends and followers. At the end of the 90-day entry period, the top 10 candidates in each country with the most Style Points will move on to the next round and be asked to submit a blogging assignment.
Their submissions will then be reviewed by a panel of judges, and two 'One to Watch' finalists will be chosen to represent each participating country. Each finalist will receive Guess Watch product throughout the year and become an official contributor to the Guess Access Blog.
Applications close July 20 with winners to be announced September 7.
Interested parties can click here to be notified when the campaign starts.