Australian-based apparel company Jupi Corporation has launched a new campaign for its men's underwear label MensFit.
The new campaign, starring LA-born DJ, model, and actor Didier Cohen, will promote the brand’s latest range, which features long and short-legged trunks, briefs, boxerbriefs and sports jocks.
The line is available in various colours, prints and patterns, with prices ranging from $15.99 up to $32.99.
Jupi Corporation president Bruno Schiavi said Cohen was the perfect fit for the brand's new look campaign, which sees the label moving towards a more fashion-focused product offering.
“Cohen really embodies the MensFit buyer perfectly – he likes to look after himself, works hard and is also very down to earth and laid back. MensFit is also a fun brand and Didier is such a great guy to work with,” he said.
The MensFit brand was established in 2003. Past campaigns have starred Neighbours actor Blair McDonough and X-Factor host Luke Jacobz.