Camilla and Marc has launched its first unisex capsule collection, with a focus on environmentally-conscious production and processes.
This is the brand's first official foray into the menswear market with the unisex capsule signalling the brand's movement towards the future, underpinned by responsibility and inclusivity.
The new seven-piece sport capsule is also the brand's most considered and responsible to date.
The range has been created using recycled PET and nylon as well as organic cotton, which helps to reduce landfill, ocean waste and carbon emissions, while also saving water and energy.
The 100% recycled nylon and polyester are both created from post-consumer waste, while the back neck labels, care labels, poly bags, swing tickets and packaging also feature recycled fabrications.
Alongside the recycled materials, the range features key design elements that provide flexible, breathable support, durability, and freedom of movement.
Camilla and Marc creative director Camilla Freeman-Topper said the capsule has been designed with longevity in mind.
"Our vision for a more sustainable future is further coming to life with every collection we create.
"This collection is a huge milestone in our journey - the materials have been carefully selected for their longevity, responsibility and utmost quality.
"The fabrications are mostly recycled or organic, and they very much represent the future of where we are heading as a brand and design studio.
"The goal with every garment we make is for it to be worn for longer, re-used and re-circulated for as long as possible," she said.
The collection spans a bomber and anorak jacket, a crew neck top and matching bottoms, a tracksuit set and a cap.
Camilla and Marc director Marc Freeman added that the capsule collection is the result of significant research and development.
"It's impossible to ignore the negative impacts we are all having on the world.
"In order to ignite change, we must use what’s in our own hands to shift and mould the future.
"Camilla and Marc has taken significant steps over the years to mitigate these impacts and move towards a future that is more circular, responsible and transparent.
"This collection is a cumulation of extensive research, responsible sourcing and design, and marks the future of where we are heading.
"We are excited to be sharing this journey with our customers," he said.
The Future Now capsule is another step in the brand's ongoing commitment to the betterment of the world, complementing the brand's 'Ovaries. Talk about them' initiative, which raised over $500,000 towards Ovarian cancer science and research.
The collection is available now and retails for between $100 and $700.
