Australian designer label Camilla and Marc has launched a new pop-up space at Harrods in London.
The retail space opened on May 19 on Harrods’ International Designer first floor, and will remain open until October 31.
The seasonal pop-up will sell a curated edit from the brand’s Spring/Summer 2025 collection, as well as an exclusive preview of its ‘Vacation’ capsule.
Camilla and Marc’s London pop-up will also mark the UK debut of the brand’s footwear and accessories, introduced exclusively as part of the Harrods pop-up.
The space has been realised by the Australian design studio Akin Atelier. The installation is said to draw inspiration from the Australian coastline, through a muted, coastal palette and the interplay of sun-warmed materials.
Vintage furniture pieces, such as a travertine table and a sculptural armchair, are also featured in the space.
“We wanted to create a unique experience that distils the Australian lifestyle through the elevated perspective of Camilla and Marc,” co-founder and CEO Marc Freeman said. “Harrods represents timeless excellence, and we’re delighted to present this immersive brand moment so that customers can step into our world.”
The designer label added that this Harrods installation marks its continued global expansion plans.
As well as an online website selling in Australia, the brand also manages 12 boutiques across Australia, as well as a small selection of stockists in Europe. This also includes Selfridges in the UK, and Le Bon Marché and the Galeries Lafayette Haussmann in Paris.