Australian menswear label Calibre will roll out its latest retail concept nationally, including new store openings and David Jones locations.
The brand's latest boutique in Melbourne's Chapel Street presents the brand’s updated retail vision and serves as a model for future stores.
Calibre GM Andrew Petersen said the new look reflects the evolution of the brand.
"Making the product the hero, and taking our customers on a journey throughout each part of our range," he explained.
"This concept will continue to roll out nationally in upcoming boutique openings. The concept will also flow through to our David Jones stores, coming soon to Bourke Street Mall."
The minimalist design was created by design firm SJB.
"The brief was an exercise in confinement and simplicity - and our design response pursued to celebrate crafted simplicity, in line with Calibre's vision to offer a more refined and tailored product offering," SJB associate Luke Stokes said.
Calibre was founded in 1989 by Gary Zecevic, Australia’s first male-only upmarket boutique.