Buddy Franklin poached

AFL Star Lance “Buddy” Franklin has been recruited by Politix to front its winter 2016 campaign.

Photographed at Sydney’s architectural landscape of Barangaroo Cutaway and the Anzac Bridge, the 197cm tall athlete showcases key winter looks.

These include leather jackets, overcoats and knit sweaters, styled back in the signature “Track Jeans” which launched last season.

This is is his third campaign since signing with Politix in October 2014, shooting the Spring Racing campaign with Harry Kewell.

Launching late March in line with the AFL Season, Politix’s winter campaign will feature in outdoor, windows, point of sale and online.

Politix has 72 stores nationally including Myer.