Retail entrepreneur Brett Blundy has officially launched his new lingerie, sleepwear and beauty brand Léays in a major event on Sydney Harbour.
The brand launches to market with 10 lingerie collections covering bras, briefs, corsets, suspenders, slips and hosiery, alongside sleepwear, shapewear, beauty, candles and sexual wellness products.
According to the brand, Léays stands for ‘love everything about yourself’.
An assortment of models and local celebrities took part in the launch, including Montana Cox, Sopha Dopha, Evelyn Rose, Vakoo, Emily Kaufman, Kayleigh Heree, and Annalise West, appearing near the Opera House wearing lingerie.
Following the spectacle, VIPs, fashion executives, talent, and media gathered at a cocktail event at ARIA Restaurant.
Léays CEO Linda Whitehead shared the company’s ambition at the event.
“Léays is a global benchmark for lingerie and a lifestyle brand created by women, for women,” she said. “We believe lingerie is more than what you wear under your clothes. It’s a source of confidence, comfort and liberation.
“Our mission is simple: great design, great comfort, great fit, and great value.”
The brand is also stocked across select retailers, with plans to roll out a retail portfolio, with key locations including Parramatta Westfield.