Bras N Things has announced its expansion into the South African market.
The lingerie and intimates retailer will open its doors to two stores in Johannesburg and Pretoria this month.
The company also has plans to further accelerate international growth over the next few years following major success in Australia and New Zealand.
Bras N Things CEO George Wahby believes its attention to customer service and fitting has allowed the business to thrive and pave the way for overseas opportunities.
“Bras N Things has an established and enviable reputation in Australia and the time is now right to expand beyond our shores, taking our expert fit service to new markets and empowering women globally.
“We currently operate over 170 stores in Australia and New Zealand, and are thrilled to establish our global footprint with the addition of South Africa.”
The South African stores will aim to reflect the brand's reinvigorated direction including expert fitting services alongside modern store fit outs.
Wahby said that the retailer will also continue to foster growth in the domestic market in line with targeting global markets.
“We pride ourselves on ensuring the quality of service at each and every Bras N Things location throughout Australia and beyond remains consistent, offering the absolute best in - store experience pared with the highest quality product and fit.”
Bras N Things is now operating its Johannesburg store at Clearwater Mall and will launch in Pretoria at Woodlands Boulevard on March 11.