Bras N Things has brought its 'I Am Many Things' brand positioning to its new Valentine's Day campaign, 'My Love Is...'
Inspired by the 'I Am Many Things' messaging, the My Love Is campaign celebrates the many things love can mean to people, head of marketing Natalie Chalmers said.
"We all know you don’t need a ‘loved one’ in your life to enjoy Valentine’s Day – why limit yourself?
"Love means something different to each and every one of us, and Bras N Things Valentine’s Day campaign embraces that.
"My love can be romantic, brave, equal, fun or sometimes a combination of them all depending on how I am feeling on a particular day.
"At Bras N Things we are all about expressing love any way you like and this campaign covers a huge range of styles, sizes colours and moods to give women more choice than ever before," she said.
Fronting the campaign is DJ Tigerlily/Dara Hayes (pictured), Olivia Vasquez, Oceana Strachan and Shimma Marie.
Speaking on the campaign in her Instagram stories, Hayes said she was initially nervous for the shoot but was encouraged by Bras N Things' body positivity stance.
"I was nervous going into this campaign as I'm a DJ not a model, but Bras N Things made me feel comfortable and I love the fact that they don't photoshop any of their images.
"We were encouraged to come as we were and love our bodies, lumps, bumps and all," she wrote in her stories.
The collection has been designed to mix and match together and features embroidery, bold strapping details, lace and florals in styles that range up to a G cup and size 20.
Bras N Things head of product Jessica Lauppe-Guy said that the pieces help customers express what love means to them on Valentine's Day.
"We’ve brought our brand positioning - I Am Many Things - to life in this Valentine’s Day collection.
"From the playful mood of the ‘lover heart’ print sleepwear, the seductive feel of the ‘Domme’ playwear and sassy vibes of the ‘True Romance’ Vamp – there are so many ways to show what your love is this Valentine’s Day," she said.
The Valentine's Day collection is available now and retails for between $24.99 and $139.99