Bras N Things has shifted its focus to comfort designs as it launches its Christmas campaign.
Fronted by Mahalia Handley, Sophie Hughes, Casey James, Shimma Marie, the Bras N Things Christmas campaign captures the excitement of the festive season, featuring classic Christmas colours and motifs.
And the Christmas cheer won't be dampened by uncomfortable lingerie, Bras N Things head of product Jessica Lauppe-Guy said.
"This year it was more important than ever for us to design collections that would really speak to our customers’ changing needs and bring a little joy after the year that has been.
"We have really focused on comfort combined with beautiful designs, because no one should ever have to sacrifice fashion to feel comfortable.
"We also put in extra little design details for a touch of something special and ensured we had the ‘wow’ factor for those times when you just need to feel instantly fabulous.
"This range has all the Christmas favourites - vibrant reds and greens, sparkle and festive accessories - as well as a super fun summer range inspired by the staycations most of us are planning this year.
"It’s the perfect time to take a road trip around our beautiful country with our versatile sleep pieces that can be worn as casual outerwear with lingerie or at the beach with swimwear – all in bright and happy colours," she said.
Bras N Things Christmas collection includes satin PJs and robes, lingerie sets with sparkle and lace, relaxed shaped underwire for a comfy fit, and full cup fashion bras available in a range of sizes to a G cup.
"After the year we’ve all had, we knew we wanted to make this year’s Christmas campaign really special," Bras N Things' head of marketing Natalie Chalmers added.
"This year changed and challenged many of us, but it was also a chance to take stock and learn to enjoy the little things that bring us joy.
"So that’s what we want to celebrate with this campaign – The Little Things.
"It’s time to plan surprises, give to the people we care about and, of course, treat ourselves because we could all use a little sparkle, joy and love for Christmas this year," she said.
The Bras N Things Christmas collection is available now and retails from $29.99.