Local lingerie chain Bras N Things has entered into an exclusive partnership with one of the world's best-known brands as it gears for the Christmas trading season.
Bras N Things, partly owned by BB Retail Capital, has launched the Kardashian Kollection Intimates line exclusively in Australia and New Zealand, becoming the second retailer in the world to stock the Kardashian Kollection Intimates line outside of US department store Sears.
The line, to be sold exclusively at Bras N Things retail stores and on its official e-store, will include bustiers, corsets and corselets teamed with matching thongs, cheeky bumsters, boylegs and high waisted briefs.
Each piece will be available in a colour palette of leopard print, black, and bright orange and pink, with briefs priced from $26.99 and bras set to retail from $49.99.
The Kardashian Kollection Intimates line is part of a range of apparel and accessories collections created by socialite sisters Kourtney, Khloé and Kim Kardashian.
As previously reported on ragtrader.com.au the Kardashian sisters initially teamed with Australian-based apparel company Jupi Corporation in 2010 to create an exclusive collection for US retailer Sears, and has since expanded the partnership to launched an Australian Kardashian Kollection handbag range, as well as an apparel line.
The launch of Kardashian Kollection Intimates in Australia and New Zealand marks yet another milestone for the Jupi Corporation, and will further cement the presence of the Kardashian brand across the region.
Commenting on the growth of the Kardashian ranges earlier this year, Jupi Corporation president Bruno Schiavi said the expansion was based on the success of the brand since its initial release in Australia.
“Kourtney, Kim and Khloé have an innate feel for fashion and trends proven by the growing demand and rapid expansion of the Kardashian Kollection,” he said.
“In Australia the handbag range has sold extremely well, demonstrating Australian women love the brand, so we look forward to offering fans the jewellery, denim, lingerie and sunglasses through local retailers.”
Schiavi also confirmed that there are plans in the pipeline to soon launch a Kardashian Kollection Jewellery & Sunglasses range, which will be distributed in Australia exclusively via Equip outlets.