Bras N Things has launched its latest campaign, We Fit For Anything following on from its newly launched body-positive brand positioning I Am Many Things.
The We Fit For Anything campaign celebrates the female form, showcasing the range of shapes available and support needed for different occasions and times of life women need to be fitted for a bra.
With over 30 years' experience in bra fit and design, the business is capitalising on its knowledge in the space to help women feel comfortable and confident.
Adapting to the current climate, the business is offering both online and contact-free, COVID-safe in-store fittings.
Bras N Things national retail manager Tabitha Wickson said that the business is dedicated to ensuring women are fitted for the correct bra, despite the challenges of COVID.
"Bras N Things have empowered and helped women find the perfect fit for more than 30 years – we are the experts in fit.
"Not even the challenges of COVID-19 get in the way of this.
"We’ve used our expertise to pioneer a contact-free fitting method that keeps our customers and team safe without compromising on our fitting service.
"We know eight out of 10 women are wearing the wrong size bra and our team is passionate about helping women understand why fit is important and are on hand to share their expertise and take the mystery out of finding the right bra," she said.
National marketing manager Natalie Chalmers added that the new campaign helps to make the experience of getting fitted for a bra less daunting.
"This new campaign builds on from the launch of our new brand position – I Am Many Things.
"Having a bra that fits perfectly is important for comfort but a great fit also makes you feel amazing and can boost confidence too.
"But we know that getting fitted for a bra can be a very vulnerable experience for women, so we wanted this new look and creative around fittings to remove some of that hesitation by celebrating women’s bodies in the campaign.
"At Bras N Things we are on a mission as a brand to create a global community of female confidence warriors.
"As part of this, we want to help women discover what’s right for them and whatever it is that feels true to who they are.
"Because the greatest asset any woman has is to recognise what makes her, her," she said.