Brands Exclusive gets a reality check

Online fashion outlet Brands Exclusive has kicked off a six-month reality stars campaign.

The fashion campaign has the tag line "Celebrity shopping, reality prices" and will feature a range of celebrities and reality stars over the next six months.

The Bachelor runner-up Lana Jeavons-Fellows features in the debut creative, smashing a bunch of roses.

Brands Exclusive CEO Alexandra Mills said the launch campaign has already received significant media coverage due to its timing with The Bachelor launch.

“We work with some of the world’s most famous designer brands, but we make them a reality by offering them to our members with great discounts,” she said.