Fine-Day is set to launch a new store in Melbourne Central in November 2022.
The move comes as the retailer seeks to fill roles for the new store, including an assistant manager position.
Since launching in April 2022, the brand has expanded its footprint, starting with its first flagship on High Street in Armidale, Melbourne.
Fine-Day then launched a pop-up space at David Jones in Sydney, which is expected to run until November.
The custom pop-up space is located on Level 2 at the Elizabeth Street store. It features a curation of organic cotton and silk sleep range, bed linen in organic cotton and jersey, loungewear and a pet collection.
Fine-Day collections are pitched as genderless, inclusive, and produced from sustainable materials.
The launch collection was largely produced in Europe from sustainable fabrications, with an organic cotton tee priced at $50 and bath robe at $180.
Fine-Day is owned and operated by BrandBank Group, parent company of French Connection, Kikki K. and Seed Heritage.