Brandbank Group has launched a new kid-focused, inclusive, eco-friendly retail brand, Allkinds.
The launch sees the traditionally apparel-focused Group expand into the booming Australian personal care and beauty market, which is estimated to be worth US$6.7 billion by 2025.
Allkinds is built around self-care items for kids including haircare and skincare products and also has a small apparel and accessories offering.
With a focus on inclusivity and allowing kids to express themselves in whichever way they choose, Allkinds' sizing and designs are gender-neutral, while its range of bags are made from fabric created using recycled plastic bottles.
"We don’t divide our products into girls and boys – we leave it to the kids to decide," Brandbank Group said in a statement.
"Our products let kids try what looks fun, find their favourites, create routines that make them feel good, and stick to the stuff that makes them feel awesome," the business said.
Its core offering of bath, body and self-care products are all made in Australia using "no gross stuff" ingredients.
The brand is also vegan, not tested on animals and naturally fragranced.
The business has also brought its eco-friendly attitude to its retail stores, where it operates a recycling program in partnership with Terracycle.
"Our in-store recycling program teaches kids that recycling can be fun and rewarding," Allkinds said in a statement.
"Our collection boxes turn used plastic into Allkinds of useful things, so it doesn’t go to waste.
"We’re always trying to reduce our impact: compostable packaging, fabric made from reused plastic, biodegradable glitter, refillables and more.
"We aren’t perfect, but we are always working towards better," the business said.
Allkinds currently has three retail stores across Australia, in Malvern (VIC), Bondi Junction (NSW) and Miranda (NSW).
Allkinds joins Brandbank Group's portfolio of apparel brands, Seed Heritage, Commonry and French Connection.