Ragtrader named influencer Tammy Hembrow in its Tech 20 eCommerce leaders list this year.
And the savvy entrepreneur continues to build out her empire, via a collaboration with online fashion giant Boohoo.
Hembrow and her sisters have launched a capsule collection with the platform, released this week.
The 100 piece collection features athleisure, mesh, party-ready pieces, pregnancy and curve styles as well as an array of footwear and accessories.
It has been designed specifically for Australian women using pastel-tone colours, fitted shapes and relaxed materials, along with denim basics.
It will be available in sizes AUS 6-28 with prices ranging from $12 to $85.
Two of the sisters, Emilee and Amy, are currently pregnant and this was considered when curating the pieces that would be included in the range.
Boohoo ANZ manager Madeleine George said the venture follows a successful strategy for the retailer.
“Boohoo continues to create collections that cater to all shapes at sizes, for any milestone in a girl’s life.
“We proudly have an ever growing maternity segment which currently makes up 7% of oursales mix and is a growing catergory within the Australian market.
“Through partnering with high-profile influencers and celebrities that resonate with our Australian customers, we are experiencing a period of growth.
“Knowing our market and who they are sourcing their inspiration from is helping us grow from strength the strength across AustraThe boohoo x Hembrows campaign was captured on the Gold Coast at The Pink Hotel.”
LA based Kimber Jenkins was behind the production and Queensland based photographer, Sarah Adamson captured the campaign stills.
The campaign features the sisters in a series of still life and video footage.
The Hembrow sisters, who have been dubbed as Australia’s most followed family live on the Gold Coast, have a combined social media reach exceeding 12 million.