Billion dollar etailer boohoo.com has continued to target the Australian market, releasing another dedicated collection.
Boohoo.com has released 'The Edit' for spring/summer 2014, with a nine-piece capsule component specifically created for the Australian woman.
Inspired by the relaxed Australian lifestyle, 'The Edit' is made up of the white shirt, the boyfriend jean, the Brenton top, denim cut offs, classic white blazer, the skinny ripped jeans, the lace dress and denim shirt.
CEO Carol Kane said the range was developed in line with the Australian market.
"We travel to Australia regularly and noticed that the ever fashion conscious Australian girl often builds her outfit around a classic wardrobe essential, such as the denim cut off or classic white shirt.
"Building on this idea we decided to build our new season trends around these key items."
Key pieces include the white maxi dress and the tasselled top, with denim playing a big part in the collection.
Sequin embellishment is also a key feature with a colour palette of gold and silver, and accessories such as the body chain and metallic gladiators.
Bold tones and tribal prints are the main focus of Indian Jungle, a textured trend with a heavy emphasis on detailing.
Beading, feathers and jewelled accents are set on running shorts and longline kimonos, with key accessories including printed headbands and gold accented hardware on shoes and bags.
The range is priced from $8 to $70.