British etailer Boohoo.com has launched a new dedicated denim category BoohooBLUE extended to the Australian market.
The curated edit features a range of styles including boyfriend, high-rise skinny, low rise skinny, petite, plus size and a staple denim shirt.
The company has reportedly launched the line in a bid to allow customers to pair selected denim with its offering of basics.
Price points for the category are set at $16-$70.
Boohoo.com launched in the UK in 2006 and has since expanded its reach to Australia, New Zealand, USA and other key global markets.