UK e-tailer Boohoo.com has collaborated with global fitness franchise Xtend Barre to launch its activewear range BoohooFIT in Australia.
Media and VIP guests were invited to attend a complementary class in two Sydney locations yesterday and today for a workout fusing together elements of dance, ballet and pilates.
In addition, its debut campaign has been shot on location in Sydney fronted by dancer and fitness blogger Danielle Peazer.
The launch is the latest in the company's growth strategies in Australia, including its recent spring racing campaign tied in with its social media handles via the hashtag #WeAreAus.
BoohooFIT features a range of pieces including leggings, sleeveless hoodies with bold prints and mesh panelling in bright neon colours.
The collection is now available for purchase online with prices ranging from $16-$40.