What iconic Australian brand cruised along the coast from Bells Beach to Bondi ahead of its 100th birthday?
Bonds has partnered with vloggers, Guy Turland and Mark Alston for a 5 part series 'Great Australian Escape'.
The duo travelled up the coast in a vintage yellow Kombi branded with “#BONDS 100” and “HONK IF YOU'RE WEARING BONDS” in a bid to capture the quintessential Australian lifestyle.
Bonds marketing manager, Emily Small, believes it's a way of linking the brand to the Australian market.
“The road trip is all about celebrating the Aussie lifestyle and the people that have grown up with us.”
The series follows the pair meeting with everyday Australians who have lived in Bonds clothing, including farmers to beekeepers and surfers to fisherman.
Turland and Alston are the founders of YouTube platform, Bondi Harvest, which offers healthy, sustainable and locally-sourced recipes for cooking.
A preview of the 'Great Australian Escape' can be seen here.