Australian innerwear brand Bonds has partnered with Sydney-born apparel business Double Rainbouu to launch a 15-piece collection for summer.
Launching this Wednesday, October 2, the limited-edition collection features matching Hawaiian sets and a dress, woven boxers, cropped tanks and graphic tees, as well as quick-dry undies and a beach robe, sold for prices ranging from $29.99 to $79.99.
The range will be launched in a campaign shot in Bondi, with Australian model Allegra Overton joining in.
The Bonds design team and Double Rainbouu co-founder Mikey Nolan worked closely together to curate the range.
“Collaborating with Bonds has been a dream of ours since Double Rainbouu began,” Nolan said. “We started with a lighthearted design concept: how much can you really get away with wearing underwear at the beach?
“By combining our beach-inspired prints with Bonds’ famously comfy underwear and sleepwear, you’re set for any Summer leisure activity, inside or out."
The nostalgic collection also features a vintage Bonds logo brought back for the first time to celebrate the collection.
“Bonds is known for its comfy fits and wardrobe staples,” Bonds marketing manager Christie Madsen said. “Double Rainbouu has built a cult following with its bold prints and youthful attitude.
“Bringing the energy of these iconic Aussie brands together has been a labour of love and we can’t wait to kick off summer in style.”
To mark the launch, both brands have partnered with Oakberry to give away free custom Rainbouu flavour Acai bowls to the first 100 customers who walk through the doors and are signed up to Bonds Rewards. The bowls will be sold at 20 flagship Oakberry stores.