Bonds is celebrating the success of its latest male underwear campaign 'The Boys'.
As part of the campaign, the intimate apparel icon released a series of short online films.
The first instalment of the series was released earlier this month and has received nearly two million hits and over 300,000 shares.
The second video will be released on advertising channels tomorrow.
The ads feature a hilarious duo who (literally) hang around pondering the meaning of their existence, in between the daily perils that come with living inside an unsupportive pair of underwear.
Bonds head of marketing Emily Small said the brand decided to ignite conversation about something close to men’s hearts: their balls.
"We wanted to create something that would resonate with men and act as a humourous reminder for them to update their undies more regularly than many men are currently doing."