Bonds has join forces with AFL star Dustin Martin to create a six-piece capsule collection.
The new range has launched online and in stores, featuring streetwear items such as tees, hoodies, a cap and a beanie.
The collection features two hero styles including the signature DM Hoodie and logo t-shirt.
Martin said he went for comfort and style.
“I really enjoyed working with the design team on the range.
"The fit of the pieces was really important to me. I like my clothes oversized and comfortable. A mix
of street and lounge wear."
Bonds head of marketing Kelly McBride said the range hits the mark.
“Working closely with Dustin to design the range helped us deliver a collection that is true to his unique style.
"It was important to Bonds that he designed a range that he would wear himself.”
The mens Bonds X DM campaign is live in-store, online and digital.