Australian undergarment label Bonds has launched a new diversity campaign for its new Retro Rib range.
The campaign is fronted by Australian WNBA basketballer Liz Cambage. Standing at over two metres tall Cambage is a Commonwealth Games gold medallist, Olympian and is currently holding the WNBA single-game scoring record.
Cambage is joined on the campaign by ecowarrior and women’s rights advocate Emma Breschi, freckled red-haired model Tehya Elam and 'tomboy' model India Graham.
Bonds head of marketing Emily Small said that the campaign champions women of all shapes and sizes.
"Bonds' Retro Rib campaign is designed to help women feel at home in their bodies – no matter their cup size, background or personal style.
"Our campaign trailblazers reflect the body positivity and inclusivity that Bonds champion.
"These diverse Bonds girls encourage all Aussie women to embrace who they are – to get comfortable with what brings us together and the beautiful quirks that set us apart."
The Retro Rib range retails for $24.95 for bras and $16.95 for underwear. The range is available now online and in-store.