Iconic Australian brand Bonds is launching its Autumn/Winter 2014 campaign and showcasing its ongoing expansion into fashion.
This year marks the 100th anniversary since Bonds was formed and marks the growth of the brand as one of Australia's biggest success stories.
The campaign features model and original Bonds ambassador Elyse Taylor, as well as actor Jai Courtney showcasing the statement piece of the season - the denim chambray shirt. It follows the brand's steady move into fashion and lifestyle clothing, including pants, shirts and activewear.
The decision to move away from the brand's signature line of underwear and comfortable basics has proved a smart move for Bonds, who continue to open doors to new stores across the country - a venture which only began in 2012.
The collection itself will feature winter essentials such as pants, knits, hoodies and sweaters designed to be worn as casualwear and will be rolled out online and instore in the coming weeks.
