Australian label Bless'ed Are The Meek will welcome an extension of its empire next month.
The brand, launched in 2003, will launch its first ever basics collection – title B.C. by Bless'ed Are The Meek – in August.
In stark contrast to the Bless'ed Are The Meek main line, B.C. (an acronym for Basic Collection), aims to embrace clean lines and the minimalist aesthetic prevalent in Scandinavian design.
Pieces will be crafted from high quality fabrications including high twist crepe, 80’s count cotton poplin, superfine voile, modal jersey, double faced sateen and the softest lambskin.
Seasonal colour accents will anchor each range, with key shapes such as boxy shifts and midi dresses, tailored cropped tops and slouchy shirts evolving with every collection.
According to designer Tarek Kourhani, B.C is about “providing wearers with staple pieces that can be mixed seamlessly into their existing wardrobe or simply worn with ease on their own”.
“The concept is not about creating another basics range, but to provide a base collection that can be easily integrated with the Bless'ed Are The Meek main line.
“There are no jeans or denim jackets, just modern, polished, on-trend shapes that work for everybody, everyday,” Kourhani said.
The introduction of B.C. by Bless'ed Are The Meek also follows the brand's induction into the Neiman Marcus 'CUSP' brand stable alongside Alexander Wang, Rag & Bone, Helmut Lang, IRO and More.
Neiman Marcus's CUSP department is a new contemporary section of the heritage US department store. The new concept targets the fashion forward, and aims to deliver the latest 'must-haves' from leading designers, plus the up-and-coming names, in both store and online environments.
The Bless'ed Are The Meek 's mainline AW14 collection will debut via the CUSP distribution network, which includes via six free standing locations, as well as 40 Neiman Marcus locations and online.
Commenting on its selection process, Neiman Marcus buyer Cheryl Onodera said the local brand was a perfect fit.
“We were researching fresh, new brands to bring in for Fall 2014 and found Bless'd Are the Meek. The product is perfect for the Neiman's customer - high quality, innovative, and flattering. We are so excited to launch them in select doors this Fall,” she said.
Currently, Bless'ed are the Meek is available at: Shopbop, Revolve Clothing, Planet Blue, I.T Hong Kong, Borny Japan and Glue Stores Australia wide.