BlackMilk Clothing has opened its first Sydney pop-up store at Macquarie Centre.
BlackMilk designs and manufactures its outerwear collections from its Brisbane HQ.
CEO Sally Osburn said the opening was down to demand.
“We have had so many requests from our customers to offer an instore experience, so we are thrilled to be opening four pop-ups in Sydney, Brisbane Melbourne and Perth before the end of the year, with Sydney being first.
“We understand that new customers are also keen to see and touch our garments before purchasing, so this gives them a great opportunity to come and try for themselves the high quality products we are making.”
“Bricks and mortar stores will be a key part of our future growth strategy to become a multi-channel retailer."
The opening is supported by the appointment of experienced store director Cassandra Towill.
“We recognise that having a multi-channel offering in the current retail market is a key success factor and have a strong, experienced team to deliver this.”