Australian surfwear brand Billabong is recording strong growth in the US market.
In an independent analysis conducted by ActionWatch on 150 sports retail stores across the US, Billabong has emerged as a major player across menswear and womenswear.
The analysis ranked Billabong men's and boys offering the number one brand in 2015 in terms of market share.
The data also revealed Billabong's womenswear business has twice the market share of its nearest competitor, boosting sales and market share gains in 2015 despite challenging retail conditions.
Billabong CEO Neil Fiske said that positive growth in the US is a result of focusing on specialty retail.
“At the outset of our turnaround we said a key focus would be Billabong’s engagement with our core surf market.
“ActionWatch’s data reflects our investment in working with and listening to specialty surf retailers, whose understanding of what the core consumer wants is second to none.
"These retail partners are critical to our ongoing success.
In a tough sector, with many brand choices, Billabong has widened its lead in specialty retail."
On home soil, Billabong recently won 'Brand of the Year' across its mens and womens offering at the Australian Surf Industry Awards (SBIA Awards).