Surfwear giant Billabong and international crystal brand Swarovski have signed on as partners for a major fashion venture.
Australia's largest fashion and beauty festival 30 Days of Fashion & Beauty has announced its sponsorship lineup for 2014.
The Bauer Media event has secured Priceline Pharmacy as diamond sponsor for the showcase, which launches on August 28.
The retailer will be joined by platinum sponsor Swarovski and gold sponsors Revlon, Schwarzkopf, Twinings, Seiko, Deep Spring, Anatomicals, Palmolive, Billabong and Neutrogena.
30 Days of Fashion & Beauty claims to reach 8.76 million consumers aged 14 years and over through promotion in magazine and via the events on the 30 Days calendar this year.