Discount department store Big W has extended its collaboration with Peter Morrissey into the childrenswear category.
Big W general manager buying and merchandise Lesya McQueen said the range, which was released this month, has exceeded sales expectations.
McQueen discussed the collaboration at Ragtrader Live 2014 - pick up the September and October editions for more coverage.
The new collection offers fashionable yet affordable key wardrobe pieces for babies (000 – 2), kids (2-7) and teens (8-16).
Hero pieces from the baby range include; baby boys shirt with bow tie set for $18 and shorts with braces set at $20; with baby girls beautiful waterfall dress with shoes
for $25.
The older girls range includes patterned dresses and playsuits from $24.
It also includes printed pants for $22 and bomber jackets from $25.
The boys range offers classic polos from $19, chinos from $25 and printed shirts from $22.
Bomber jackets or blazers start from $32.
Peter Morrissey Baby also includes a manchester range for the nursery.
Knitted blankets, quilts and fitted sheets are decorated with sweet owls, elephants and stars available in both pink and grey.
The range is available nationally - view it here.