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Big W head of commercial - apparel Lowri Breed reflects on the trending fashion items over the past few months.

Activewear and loungewear certainly led the charge for the past year however we’re seeing fashion items back on the minds of our customers as many start returning to their workplaces.

It’s more about relaxed comfort now, and our product mix reflects this changing trend.

Big W customers also love our key licence collaborations such as Mickey Mouse, Friends, Harry Potter, Bluey and May Gibbs, and we’ll continue to work closely with our partners to evolve these ranges in line with family interests and entertainment trends.

And finally, sleepwear has been a key category at Big W - families are looking for warm and cosy new season pyjamas, gowns and slippers to get them through the colder months.

And we certainly can’t forget the oversized hoodie phenomenon taking households by storm - our initial stock drop literally flew off the shelves, and we have new designs dropping soon that will delight our customers.

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