Big W has another fashion missive up its sleeve.
The discount department store has relaunched its hero brand Emerson.
The relaunch follows a revitalisation of its fashion department, with the recent launch of trend-drive range Lee Cooper.
Hear Big W discuss its revitalisation strategy at Ragtrader Live.
The Emerson range has been expanded to include women's, men's, children's apparel, footwear and fashion accessories.
The basics label features t-shirts from $3, jeans from $8 and underwear from $5.
These items sit alongside more trend-driven products such a broderie dress for $25 or four pocket jacket for $39.